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Source: Accenture, Disability:IN & AAPD — The Disability Inclusion Imperative (2023)
Accenture — with Disability:IN and the AAPD — published the landmark study in 2018, then re-ran it across 346 companies in 2023: the gap had widened. Behind the financials sits the human case — the market most buildings still turn away.
Sources: Accenture, Disability:IN & AAPD — Getting to Equal: The Disability Inclusion Advantage (2018) and The Disability Inclusion Imperative (2023). Human-case figures: WHO · Return on Disability · Disability:IN (2026).
The Business Case Playbook is what our team uses when clients say “help us build the case internally.” Not a brochure — a working guide: who to win, what they’ll push back with, and the memo and pilot plan that get accessibility onto the budget.
Six people decide this budget. What each is judged on, what keeps them up at night, and the one line that lands with each.
“We already do audits.” “There’s no budget.” “Legal hasn’t flagged anything.” What each really means — and how to answer it.
A lift-and-adapt board memo, a pilot plan that wins the portfolio decision, and every statistic cite-ready for your deck.
Disability is the world’s largest minority. Add friends and family, and it
touches most of your customers.
people worldwide live with a disability (WHO)
in annual discretionary income held by US customers with disabilities (Disability:IN, 2026)
of all US disposable income — held by working-age people with disabilities (Disability:IN, 2026)
A famously loyal market: people return to places that work for them — and tell their networks. Most buildings quietly turn that loyalty away at the door.
Talent can’t join a team it can’t reach. Customers can’t spend where they can’t shop. No statement of intent survives a step at the threshold. The return is won or lost in your buildings.
Revenue — welcoming buildings serve the whole market, including the customers most brands leave outside
Talent — the largest untapped talent pool in every market; accessible workplaces are how you reach it
Risk — litigation is rising and the EAA is live; measured buildings turn exposure into evidence
Capital efficiency — assessments in hours by your own teams; costed roadmaps fix the right things first
Where would your portfolio score today?
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Behind “1 in 6” are people deciding daily whether a building wants them: the candidate checking they can reach the interview floor. The customer who finds the step and doesn’t come back. The colleague using the goods lift because the front door was never theirs.
Mobility Mojo was founded on that experience — disability-owned, with lived experience from our founders to our standards team. The business case wins the budget. This is why it matters.
The research proves inclusion pays. A 30-minute conversation shows
what measuring it looks like across your portfolio.
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